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It is the first time that the VC fund, called Business Opportunities for L’Oréal Development, invested in a Japanese business.
May 23, 2022
By: TOM BRANNA
Editor
L’Oréal’s venture capital fund has taken a minority stake in Sparty Inc., a Japanese beauty startup focused on personalized beauty. Tokyo-based Sparty has built a direct-to-consumer business model based on personalized beauty. Its brands include Medulla hair care and Hotaru skin care. It is the first time that the VC fund, called Business Opportunities for L’Oréal Development, or BOLD, invested in a Japanese business. “Japan is one of the most sophisticated and influential beauty markets. ...
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